How can you be visible on the internet?
There are many different ways to become visible online. In this short article, we examine the two most common, bird-eye view methods; organic and paid ads.
Gaining online visibility is crucial to your medical practice to grow through digital marketing.
Gaining online visibility methods
You can drive these searches to your website by many different methods:
- by paid ads (Google Ads)
- by organic hits (Search Engine Optimization)
- by social media marketing
- by PR activities
- by influencers
Take a look at this short article to gain more information on the advantages and disadvantages of google ads vs search engine optimization.
Search engine results page
On the picture below, we show you an example of a search results page. Having your website within the first three results will net you a lot of internet traffic. Winning this traffic is the first step in converting them into a new patient. Your website needs a couple of elements to effectively convert visitors into customers.
Google ads
Using Google Ads your website can gain a lot of online visibility to potential patients while they are searching for treatments, symptoms or doctors.
Google Ads is Google’s advertisement platform, where you can display ads for certain keywords, and you pay for each click.
Organic traffic
Organic traffic means that Google thinks that your website is relevant for a certain term (e.g.: plastic surgery), and displays your website on the top of the search result page (see the organic searches on figure x). It’s very important to note, that organic traffic means that you have not paid for it.
Use influencers for online visibility
When an influencer, a key opinion leader, a known person in your industry speaks about you, he sends traffic your way. Implementing them in your strategy might give you the needed online visibility.
Social media for doctors
Many doctors are a good fit for social media marketing. Plastic surgeons are all about visuality. Most social media platforms give a very good base to provide this visuality to potential new surgery patients.