Active online marketing for Doctors
Do you need active online marketing or is a website sufficient? Naturally, the answer differs by each different life science business, such as a doctor’s practice. Having a website is essential for digital marketing of such a delicate industry, but the more effort is put into it, the more results they will produce.
First let us clarify what active online marketing means. If you have a website, that’s nice – but only a few people will see it. Therefore, you may want to increase the number of the visitors of your website in order to receive enquires from potential patients. Also, you might want to provide information about yourself to your potential patients. In order to get a higher traffic on your website, you need to do active online marketing.
So what is active online marketing exactly?
Active online marketing means a continous process, where you communicate constantly through your digital channels. This communication can include personal updates of your practice, achievements, announcements, etc. So, the more you communicate on as many online channels as possible, the more visibility your website and medical brand gains.
What channels can I use in my digital marketing?
There are endless channels available for digital communication for brands and people. Commonly, businesses choose the exact same channels, where their target audience already spends time. For a healthcare business this can usually be the following channels:
- Social Media (Twitter, Facebook, Instagram, YouTube, etc.)
- Emails
- News entities and online blogs & media
- Social Forums (Quora, reddit, etc.)
- Professional Channels (LinkedIn, SlideShare, etc.)
- Search traffic from engines like Google
- Paid Advertisements
Also, you need to consider the different stakeholders of your field like other doctors, Key Opinion Leaders, companies, hospitals and clinics and more. Keeping them in mind while developing a communications strategy is also a key point in your digital marketing.
Inbound marketing
Once you are communicating to the outside world on many different channels, you will see a lot of traffic coming in. You do not reach out to these people, they find you. By doing active online marketing you are building your online presence that you can capitalize on.