The 3 most important parts of a doctor’s website
There are 3 key elements of a website for a healthcare professional. Mastering all three elements is the most effective way to acquire new patients from digital channels.
A doctor’s website should always have a list of your their medical services and procedures. Also, patients appreciate documents, photos and videos about you, your professional carrier and achievements. Do not forget, that the most important part of a doctor’s website is the doctor’s profile.
The website should establish trust and the best way to do this is to provide the patient with a lot of information about yourself.
The major aim of the website is to establish a trustful connection between the doctor and the patient. When patients search for a treatment or a doctor, their goal is to get better again. As such, the website doesn’t have more than a half minute to achieve this trusting relationship. Otherwise the visitor will leave the website to look for a different doctor. Therefore it is crucial to present those information to the patient which are essential for them – and in a clear and easy to understand way.
What information are people looking for on a doctor’s website?
- Doctor’s profle including: medical expertise. achievements, skills
- Patient testimonials: show as many references as possible. Use real cases, with real names. Ask for photos, and make videos. Videos are very popular among patients, videos can influence or even change patients’ decision!
- Services and procedures: Let your potential patients know what can you do for them
