How can a doctor capitalize on their online presence in Dubai?
Having an online presence is the first stepping stone to growing your practice. What further steps do you need to take to be able to capitalize on that presence?
Online presence can be a significant stream of new patients for your practice. You, as a doctor want to help people and heal patients. And patients want to see the best doctor, so they always do a thorough research before visiting a doctor. And where do they do the research? That’ right, patients do their research on the internet. And you, Good Doctor, you want them to find you and contact you. How can you achieve this?
Online presence
There are 3 steps a doctor needs to go through to develop their business in the digital sphere.
Gaining visibility
Be visible to your potential patients. Make them find you easily. For example, you can help by designing a website for your medical practice. There are many different ways to gain online visibility too.
Building trust
Building trust in the patients: Once they have found you, you have to prove your professionality and trustworthiness to them. Patients look for the same kind of information when researching a doctor online – we will show you what kind of information you want to put on your website to prove your professionality to them.
Being available
The third success factor is to make it easy for the patients to get in touch with you. Make it easy, but ensure privacy at the same time. People usually do not want to announce their health issues to the public.
Master your online presence
If you fulfil these three success factors, the number of your patients will skyrocket and – what is more important – you will have a better personal brand among your patients – which enables a higher price level for your services.
If you are still not convinced you need a strong online presence, take a look at this research of 1700 U.S. adults that shows the patient journey and the importance of digital marketing in the healthcare industry.