The process of website design for healthcare professionals
Designing and developing a website for a doctor is a complex process. For a succesful website design project we need to go through certain steps to deliver the best website that supports the doctor and their medical field in the most optimal way.
Website design projects start with the understanding of the business, the client, their market and the connections between them. We need to be able to identify the key influencing factors of potentials patients in relation to the doctor’s medical field.
With this clear vision, we can start this complex process. This will yield the doctor a growing practice in the future.
Key influencing factors
The key influencing factors might vary from one medical field to the other. For a plastic surgeon, visuality is key. As such, showcasing their successful surgeries on patients, will result in a better brand recognition from patients. Also more potential new patients will find the doctor from this activity. Howver, a cardiac surgeon might see no effect from the same at all.
A cardiac surgeon holds the very life of their patients in their hands. As a result, a huge amount of trust is required from the patient. Therefore, showcasing past accomplishments and honors might just push someone over the edge. Most importantly, this can make them pick up the phone and call your practice.
Steps of website design
We start developing your website through these steps with clear understanding of your field and clientele:
- Create wireframes which reflects the logical structure of the website without any graphical elements.
- Create the sitemap of the website for better search engine visibility.
- After the plans are agreed on, the wireframe is combined with the graphical design of the website.
- Thorough testing is conducted on the website to assure a smooth user experience.
- The launched website is monitored for a long period to kill any errors.
This elaborate website that presents the doctors practice will serve as the cornerstone of the digital marketing strategy to acquire new patients.
Once you have a live website you will surely want to capitalize on your new online presence while growing that presence on many different channels.
Here is an example of a website design we developed for Dr. Maher Abbas, colorectal surgeon in Dubai.
